Rob Emery is the Founder and CEO of DOGPerfect and a seasoned entrepreneur with nearly 40 years of experience building and scaling high-performance businesses. Since beginning his career in 1987, Rob has founded, grown, and successfully exited companies across retail, technology, automotive services, real estate, and hospitality, with a relentless focus on disciplined growth, operational excellence, and long-term value creation.
In 1993, Rob founded Cellular and More, growing it into one of Verizon’s highest-performing independent wireless retail chains. During this time, he served as both a franchisee and territory developer for a national franchisor, gaining firsthand insight into what drives franchisee success. That experience continues to shape DOGPerfect’s franchise strategy—focused on unit-level profitability, scalable systems, and exceptional franchisee support. Rob successfully exited Cellular and More in 2013.
In 2006, Rob co-founded ProtectCELL, scaling the company from startup to more than $90 million in annual revenue within six years. ProtectCELL was recognized as an Inc. 500 company in 2012 and was acquired by a publicly traded insurance company in 2014.
Following the sale of ProtectCELL, Rob invested in Snuggle Puppy, a pet product company that experienced rapid growth and became the #1 selling plush dog toy on Amazon. Owning both a high-performance retail business (Cellular and More) and a category-leading consumer product brand (Snuggle Puppy) gave Rob a unique perspective on integrating product, brand, and in-store experience—insight that directly inspired the creation of DOGPerfect.
Rob’s broader investment and operating leadership also includes the recapitalization of a distressed $10 million Class A office building in Michigan, the successful exit of APQ Automotive in 2019, and the co-launch of Kickstand Brewery, a highly profitable brew-pub concept that continues to thrive today.
In 2019, Rob founded DOGPerfect, applying decades of franchise, retail, and consumer product expertise to build a premium dog services brand designed for scale. Since launch, DOGPerfect has grown to five successful company-owned locations, establishing a strong foundation for national franchise expansion.
Outside of business, Rob is married to his wife, Linda, and is a proud dog dad to Layla, Roger, and Emmie. When he’s not building companies, he enjoys boating and fishing and values time on the water as a way to recharge and gain perspective that fuels his leadership and vision.
